WEBSITE DAN MEDIA SOSIAL SEBAGAI INSTRUMEN PROMOSI PROGRAM STUDI BARU

Abstract

The change in promotional trends from traditional to digital must be able to be adopted by universities. For this reason, two new study programs of the Faculty of Economics and Islamic Business UIN Antasari, namely the Sharia Business Management (MBS) study program and the Sharia Accounting (AKS) study program are working hard to promote the study program through digital media. However, the success of digital promotion is not yet known.  This study aims to analyze how the role of digital media as a promotional instrument for the MBS study program and AKS FEBI UIN Antasari study program. This research uses a survey method. The research respondents amounted to 53 people or 70% of the total new students of MBS and AKS study programs for the 2023/2024 academic year. The analysis technique used is a percentage descriptive analysis technique. Based on the results of this study, it was found that digital media in the form of Websites and Instagram are the most instrumental in promoting MBS and AKS FEBI UIN Antasari Banjarmasin study programs, these two media are the initial sources of information for prospective new students and the media that most influence prospective students to choose MBS and AKS study programs. Therefore, the promotion of study programs in the future must be done by optimizing the use of websites and Instagram media.